Agenda

Explore an exciting lineup of fashion and culture talks, runway show, and exclusive masterclasses and exhibits.
From trendsetting runway displays to insightful panel discussions, our agenda promises an immersive experience that goes beyond the conventional fashion showcase.

Day 1

23rd February

The details of the event

PREVIEW OF
12 korean fashion designers booths (Groundfloor)
Fashion Exhibit with Istituto Marangoni&Kotra (II Floor) 
Info point korean culture with books, travel, entertainment (II Floor)

Open Ceremony for buyers, institutions, press, showroom, influencer.

Day 2

24th February

The details of the day – Open to the public from 10.00 am to 19.00 pm

12 korean fashion designers booths (Groundfloor)
Fashion Exhibit with Istituto Marangoni&Kotra (II Floor) 
Info point korean culture with books, travel, entertainment (II Floor)

Masterclass & Talk – upon request 30 seats available. Open to apply!

11.00 - 12.00 Business Talk with East Media - ITA/ENG

Click here to apply. SOLD OUT

“Master the South Korea’s fashion industry in the digital era.”

This talk provides a detailed exploration of South Korea’s distinct fashion scene and digital trends. Participants will gain insight into the impact of South Korean culture, especially K-pop and television dramas, on fashion trends. This knowledge is pivotal for Italian brands aiming to integrate these influences into their market strategy in Korea. The program also focuses on digital marketing, with a special emphasis on popular social media and e-commerce platforms. Key topics include understanding consumer behavior and analyzing successful strategies of foreign brands in the South Korean market. This seminar is an essential resource for Italian brands looking to navigate and succeed in the vibrant South Korean fashion and digital landscape.

Speakers:

Barbara Carini – Business Development Manager

Yong Gyu Lee – South Korea market specialist

12.00 - 13.00 Fashion Talk with Andrea Colzani Federmoda Milano - ENG

Click here to apply 15 seats available 

From startup to success: a President’s entrepreneurial journey

13.00 - 14.00 “K-POP ambassador di stile: quando la musica incontra la moda”

Click here to apply SOLD OUT

Un talk imperdibile che unisce la musica e la moda in un unico evento con Anna Floriana Franzè di K-pop Showtime

 

17.00 - 18.00 Panel discussion with Istituto Marangoni - ENG

Click here to apply SOLD OUT

‘Behind the Hype: investigating the K-fashion phenomenon’

A panel discussion moderated by:Francesca Delogu, Fashion & Lifestyle Journalist and Istituto Marangoni Editorial Advisor

Speakers

Francesco Fioretto, Research and Education Director, Istituto Marangoni

Kim Dae Sung, founder and creative Director of Kimoui and Istituto Marangoni Alumnus

Day 3

25th February

The details of the day – Open to the public from 10.00 am to 19.00 pm

12 korean fashion designers booths (Groundfloor)
Fashion Exhibit with Istituto Marangoni&Kotra (II Floor) 
Info point korean culture with books, travel, entertainment (II Floor)

Masterclass & Talk – upon request 30 seats available. Open to apply!

10.00 - 11.00 From Korea to the World with Stovtok - ITA

Click here to apply. SOLD OUT

HIGHLIGHTS

La nostra percezione “pop” della Corea del Sud – elementi di “coreanità” presenti nella nostra vita:

tecnologia, musica, film, serie televisive.

Il “Miracolo sul fiume Han” – lo sviluppo economico della Corea del Sud e la volontà del

riconoscimento mondiale.

Gli elementi cruciali – Innovazione, Eccellenza, Riconoscibilità: il Made in Korea e le sue declinazioni

nei settori produttivi di punta.

Non solo i BTS – la Hallyu e il soft power coreano attraverso il mondo dell’intrattenimento.

Speaker: Silvia Pochetti

11.00 – 12.00 Fashion Talk with Tanya Rechkina- korean fashion expert -ENG

Click here to apply. SOLD OUT

“Trends, street style and Seoul Fashion Week”

Speaker: Tanya Rechkina – Korean fashion expert

15.00 – 16.00 Make up class with Elroel

Click here to apply SOLD OUT

Korean make up class with Elroel, awarded at Cosmoprof 2023 for their innovative products.

Advice: Don’t miss it!

16.00 – 17.00 Korean Beauty Class with Mixsoon - ITA

Click here to apply SOLD OUT

Korean Beauty Class with Mixsoon

17.00 -18.00 Fashion Talk with K-Pop Show Time - ITA

Click here to apply SOLD OUT

“K-POP ambassador di stile: quando la musica incontra la moda”

Speaker: Anna Floriana Franzè di KST – Kpop Show Time

18.00 – 19.00 Make up class with Elroel

Click here to apply SOLD OUT

Korean make up class with Elroel, awarded at Cosmoprof 2023 for their innovative products.

Advice: Don’t miss it!

Day 4

26th february

The details of the event

Fashion show + After party starting from 17.45 (by invitation only)