V EDITION 2026
Milan Fashion Week
27th Feb – 2nd March 2026 Palazzo Bovara, Milan.
Selection of brands in progress. Contact us for more informations.
info@milanloveseoul.com
Pop up store in Seoul
(4-17th December 2025)
S서울특별시 종로구 삼청로136 콜렉티브951.
Special sales of selected korean and italian fashion brands and special events open to the public from 10am to 6pm.
More info on info@milanloveseoul.com
The event born to accelerate cultural exchange and dialogue between Italy and South Korea. Participate in an exclusive exhibit and fashion show featuring top-notch korean and italian fashion brands. Network with showroom managers, press, buyers, and influencers.
About Milan Loves Seoul
Milan Loves Seoul is a groundbreaking project born to spotlight Korean and italian designers who have redefined fashion with their unique styles and innovative approaches. We believe in a fashion that not only captivates with its aesthetics but also champions sustainability.
Join us at Milan Fashion Week as we celebrate the convergence of Korean and Italian cultures through the lens of fashion and beauty.
Our mission is to bridge the gap between Korean design excellence and the vibrant fashion scene of Milan and Seoul, bringing together creativity, innovation, and a celebration of global fashion.
How to participate
4 days of fashion, beauty and culture
A journey filled with masterclasses, engaging talks, and captivating exhibitions. Milan Loves Seoul opens its doors to the public in Seoul and Milan. Witness the exclusive display of garments and accessories crafted by handpicked Korean and italian fashion designers. Our designers, chosen for their creativity, commitment to sustainability, and mastery of innovative materials, promise an unforgettable showcase.
COVERED BY THE GLAMOUR OF PRESTIGIOUS FASHION MEDIA
Milan Loves Seoul did its debut during the Milan Fashion Week on February 2024. Recording over 4000 attendances through the years, we are building a bridge between two cities, supporting promising talents in Italy and South Korea.
The project is covered by the world class fashion media such as Harper’s Bazaar, Vanity Fair, Elle, Vogue, WWD, Pambianco News.
Moments of Milan Loves Seoul
How to participate
Become a Partner
A 4-way Event
Designers showroom
Korean designers booths presenting their collections with the possibility to do networking and meet important industry experts and fashion enthusiasts.
Event Hub
Fashion and culture talk, keynotes, korean beauty classes and interviews about the amazing world of the fashion industry and the vibrant world of South Korea.
Fashion & Culture Exhibits
Special fashion exhibit with Marangoni in collaboration with Kotra and an info point for books, art and entertainment about South Korea.
Fashion Show
A small trip through korean fashion with a final fashion show and an exclusive after party.