A project designed to raise awareness of the best korean fashion trends during Milan Fashion Week

23 – 26 February 2024


Are you interested in showcasing your brand in Milan during FASHION WEEK, but don’t have the right connections? Looking for a trusted business partner in Milan? Looking forward to launching your brand in Italy, but don’t know where to start?

Project in partnership with MDS Strategy Lab & Smart Eventi

Ylenia Basagni


Marcella Di Simone


Your Italian Referents

We spread the news of the Seoul Fashion Week in Milan through our events, influencers and opinion leaders

Do you want to have a unique experience at Milan fashion week, guided by a trusted person and at an affordable cost?

Our Partner Smart Eventi

We collaborate with one of the most established realities in the world of events in Milan, Smart Eventi with which we have created many successful projects for national and international brands such as Huawei, Coca-Cola, Luxottica, Mitsubishi Chemical, Walt Disney Picture, Microsoft, TikTok, Dyson, Hyundai, Mediaset, Mercedes Benz

Our fashion shows

Why bring Korean culture and trends to Italy?

In recent years, Italy has become very close and interested about the Eastern world and especially the Korean culture, also thanks to fashion and cinematography.

01. Fashion and Beauty

Fashion and beauty are the factors that we believe have the greatest potential and big interest to the Italian public

02. Why bring Korean culture and trends to Italy?

Hallyu in Italy is expanding more and more thanks to k-pop, idols, k-dramas, k-beauty. This sounds good for italian public, as they represent an avant-garde lifestyle that quickly adapts to trends

03. What's our goal?

We want to introduce you to Italy in your true essence, the one we got to know in our experience in Seoul, especially making known the vibrant Korean culture.

How we can work together

Discover the two business proposals: Collective Fashion Show and Event Hub. Find out which one is the best for you!

Collective Fashion Show

Thanks to this project, Korean fashion designers will have the opportunity to show during Milan Fashion Week in one of the most prestigious locations in Italy, reducing the costs of a single show.

Event Hub

Being present in Milan during Fashion Week means getting in touch with the major fashion personalities: industry professionals, buyers, journalists, influencers but also all those who are interested in learning more about Korea.

Our Business Proposal

February 2024


With our press office to highlight the narrative of MilanLoveSeoul's activities AND social channels to integrate site content

Internal production of professional video and photography to document and promote the activities

Digital communication will be supported by a more traditional paper communication with municipal posting of posters and flyers, distribution of postcards and advertising space in sector magazines

Ready for the Milan Fashion Week?

Get in touch! Fill out the form with your data and your kakao ID to be contacted!