February 23-26, 2024 in Casa degli Artisti, Milan.


September 5-7, 2024 in High Street Italia, Seoul.



February 21-24, 2025 in Palazzo Bovara, Milan.

The event born to accelerate cultural exchange and dialogue between Italy and South Korea. Participate in an exclusive exhibit and fashion show featuring top-notch korean and italian fashion brands. Network with showroom managers, press, buyers, and influencers. 

About Milan Loves Seoul

Milan Loves Seoul is a groundbreaking project born to spotlight Korean and italian designers who have redefined fashion with their unique styles and innovative approaches. We believe in a fashion that not only captivates with its aesthetics but also champions sustainability.

Join us at Milan Fashion Week as we celebrate the convergence of Korean and Italian cultures through the lens of fashion and beauty.

Our mission is to bridge the gap betwee Korean design excellence and the vibrant fashion scene of Milan and Seoul, bringing together creativity, innovation, and a celebration of global fashion.

4 days of fashion, beauty and culture

Four days filled with masterclasses, engaging talks, and captivating exhibitions. On February the event opens its doors to the public from 10:00 am to 7:00 pm in Milan. Witness the exclusive display of garments and accessories crafted by handpicked Korean fashion designers. Our designers, chosen for their creativity, commitment to sustainability, and mastery of innovative materials, promise an unforgettable showcase.


Milan Loves Seoul did its debut during the Milan Fashion Week – February 2024- recording over 1500 attendances in the four days of the event. We are building a bridge between two cities those represent innovation in their countries and lead the trends.

The project is covered by the world class fashion media such as Harper’s Bazaar, Vanity Fair, Elle, Vogue, WWD, Pambianco News.

Join us in an event where style matches sustainability, innovation comes accross tradition, East meets West.

The Venue for the I EDITION

– Casa Degli Artisti

Join us at the iconic Casa degli Artisti, a property of the Municipality of Milan and a public residence center for artists, production and enjoyment with an interdisciplinary and international vocation, open to the city.

Casa degli Artisti is a historic building in Milan located in Via Tommaso da Cazzaniga, Corso Giuseppe Garibaldi at number 89/A

How to participate

Whether you’re a fashion enthusiast, a buyer, or a designer seeking collaboration, there are various ways to participate in this extraordinary event. Explore our participation options, seize the opportunity to engage with industry leaders, and be part of a fashion spectacle that promises to redefine the conversation around international style.

Day 1

It’s by invitation only


Day 2 and 3

Open to the public


Day 4

Fashion show, by invitation only


Become a Partner

We offer various opportunities and formats of cooperation to help you present your brand, company and products in the most profitable way.

A 4-way Event

Designers showroom

Korean designers booths presenting their collections with the possibility to do networking and meet important industry experts and fashion enthusiasts.

Event Hub

Fashion and culture talk, keynotes, korean beauty classes and interviews about the amazing world of the fashion industry and the vibrant world of South Korea.

Fashion & Culture Exhibits

Special fashion exhibit with Marangoni in collaboration with Kotra and an info point for books, art and entertainment about South Korea.

Fashion Show

A small trip through korean fashion with a final fashion show and an exclusive after party.