About Milan Loves Seoul

Milan Loves Seoul is a groundbreaking project born to spotlight Korean and italian designers who have redefined fashion with their unique styles and innovative approaches. We believe in a fashion that not only captivates with its aesthetics but also champions sustainability.

Join us at Milan Fashion Week as we celebrate the convergence of Korean and Italian cultures through the lens of fashion and beauty.

Our mission is to bridge the gap between Korean design excellence and the vibrant fashion scene of Milan and Seoul, bringing together creativity, innovation, and a celebration of global fashion.

How to participate

Whether you’re a fashion enthusiast, a buyer, or a designer seeking collaboration, there are various ways to participate in this extraordinary event. Explore our participation options, seize the opportunity to engage with industry leaders, and be part of a fashion spectacle that promises to redefine the conversation around international style.

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4 days of fashion, beauty and culture

A journey filled with masterclasses, engaging talks, and captivating exhibitions. Milan Loves Seoul opens its doors to the public in Seoul and Milan. Witness the exclusive display of garments and accessories crafted by handpicked Korean and italian fashion designers. Our designers, chosen for their creativity, commitment to sustainability, and mastery of innovative materials, promise an unforgettable showcase.

Gaho, the highly anticipated guest star of Milan Loves Seoul 2026

Gaho is the guest star of Milan Loves Seoul 2026. All K-drama lovers will have heard his songs in drama soundtracks at least once, but the track that made Gaho world-famous is Start Over, the iconic theme song of Itaewon Class starring Park Seo-joon and Kim Da-mi.

Fans will have the chance to meet Gaho at the Milan Loves Seoul press conference, which will take place at Palazzo Bovara on February 28. But the surprises don’t end there! Milan Loves Seoul has prepared an exclusive treat: Gaho will hold a concert and a fan meeting on March 1 also sponsored by Samsung.

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COVERED BY THE GLAMOUR OF PRESTIGIOUS FASHION MEDIA

Milan Loves Seoul did its debut during the Milan Fashion Week on February 2024. Recording over 4000 attendances through the years, we are building a bridge between two cities, supporting promising talents in Italy and South Korea.

The project is covered by the world class fashion media such as Harper’s Bazaar, Vanity Fair, Elle, Vogue, WWD, Pambianco News.

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Moments of Milan Loves Seoul

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Become a Partner

We offer various opportunities and formats of cooperation to help you present your brand, company and products in the most profitable way.

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A 4-way Event

Designers showroom

Korean designers booths presenting their collections with the possibility to do networking and meet important industry experts and fashion enthusiasts.

Event Hub

Fashion and culture talk, keynotes, korean beauty classes and interviews about the amazing world of the fashion industry and the vibrant world of South Korea.