Agenda Milan Edition 2024
From trendsetting runway displays to insightful panel discussions, our agenda promises an immersive experience that goes beyond the conventional fashion showcase.
Day 1
23rd February
The details of the event
PREVIEW OF
12 korean fashion designers booths (Groundfloor)
Fashion Exhibit with Istituto Marangoni&Kotra (II Floor)
Info point korean culture with books, travel, entertainment (II Floor)
Open Ceremony for buyers, institutions, press, showroom, influencer.
Day 2
24th February
The details of the day – Open to the public from 10.00 am to 19.00 pm
12 korean fashion designers booths (Groundfloor)
Fashion Exhibit with Istituto Marangoni&Kotra (II Floor)
Info point korean culture with books, travel, entertainment (II Floor)
Masterclass & Talk – upon request 30 seats available. Open to apply!
11.00 - 12.00 Business Talk with East Media - ITA/ENG
Click here to apply. SOLD OUT
“Master the South Korea’s fashion industry in the digital era.”
This talk provides a detailed exploration of South Korea’s distinct fashion scene and digital trends. Participants will gain insight into the impact of South Korean culture, especially K-pop and television dramas, on fashion trends. This knowledge is pivotal for Italian brands aiming to integrate these influences into their market strategy in Korea. The program also focuses on digital marketing, with a special emphasis on popular social media and e-commerce platforms. Key topics include understanding consumer behavior and analyzing successful strategies of foreign brands in the South Korean market. This seminar is an essential resource for Italian brands looking to navigate and succeed in the vibrant South Korean fashion and digital landscape.
Speakers:
Barbara Carini – Business Development Manager
Yong Gyu Lee – South Korea market specialist
12.00 - 13.00 Fashion Talk with Andrea Colzani Federmoda Milano - ENG
Click here to apply 15 seats available
From startup to success: a President’s entrepreneurial journey
13.00 - 14.00 “K-POP ambassador di stile: quando la musica incontra la moda”
Un talk imperdibile che unisce la musica e la moda in un unico evento con Anna Floriana Franzè di K-pop Showtime
17.00 - 18.00 Panel discussion with Istituto Marangoni - ENG
Click here to apply SOLD OUT
‘Behind the Hype: investigating the K-fashion phenomenon’
A panel discussion moderated by:Francesca Delogu, Fashion & Lifestyle Journalist and Istituto Marangoni Editorial Advisor
Speakers
Francesco Fioretto, Research and Education Director, Istituto Marangoni
Kim Dae Sung, founder and creative Director of Kimoui and Istituto Marangoni Alumnus
Day 3
25th February
The details of the day – Open to the public from 10.00 am to 19.00 pm
12 korean fashion designers booths (Groundfloor)
Fashion Exhibit with Istituto Marangoni&Kotra (II Floor)
Info point korean culture with books, travel, entertainment (II Floor)
Masterclass & Talk – upon request 30 seats available. Open to apply!
10.00 - 11.00 From Korea to the World with Stovtok - ITA
Click here to apply. SOLD OUT
HIGHLIGHTS
La nostra percezione “pop” della Corea del Sud – elementi di “coreanità” presenti nella nostra vita:
tecnologia, musica, film, serie televisive.
Il “Miracolo sul fiume Han” – lo sviluppo economico della Corea del Sud e la volontà del
riconoscimento mondiale.
Gli elementi cruciali – Innovazione, Eccellenza, Riconoscibilità: il Made in Korea e le sue declinazioni
nei settori produttivi di punta.
Non solo i BTS – la Hallyu e il soft power coreano attraverso il mondo dell’intrattenimento.
Speaker: Silvia Pochetti
11.00 – 12.00 Fashion Talk with Tanya Rechkina- korean fashion expert -ENG
Click here to apply. SOLD OUT
“Trends, street style and Seoul Fashion Week”
Speaker: Tanya Rechkina – Korean fashion expert
15.00 – 16.00 Make up class with Elroel
Click here to apply SOLD OUT
Korean make up class with Elroel, awarded at Cosmoprof 2023 for their innovative products.
Advice: Don’t miss it!
16.00 – 17.00 Korean Beauty Class with Mixsoon - ITA
Click here to apply SOLD OUT
Korean Beauty Class with Mixsoon
17.00 -18.00 Fashion Talk with K-Pop Show Time - ITA
Click here to apply SOLD OUT
“K-POP ambassador di stile: quando la musica incontra la moda”
Speaker: Anna Floriana Franzè di KST – Kpop Show Time
18.00 – 19.00 Make up class with Elroel
Click here to apply SOLD OUT
Korean make up class with Elroel, awarded at Cosmoprof 2023 for their innovative products.
Advice: Don’t miss it!
Day 4
26th february
The details of the event
Fashion show + After party starting from 17.45 (by invitation only)