Founders

Ylenia is an extraordinary individual with a relentless passion for fashion and an unwavering commitment to our brand’s vision. Ylenia brings a wealth of experience and a keen eye for trends, thanks to her work organizing fashion show in Milan during MFW.

But beyond her professional achievements, Ylenia is an incredible person to work with especially for her interest in the oriental environment, thanks to her passion about Korean movies, music and lifestyle that she always reviews in her TikTok page!

The Co-Founder and project&communication manager Marcella Di Simone (8 years working in marketing, branding and social media for big and medium companies in Italy – now with her MDS Strategy Lab) is another of the mind behind this fashion project.

From crafting compelling social media campaigns to building meaningful relationships with influencers and media outlets, Marcella’a expertise ensures that our fashion project’s message resonates with our target audience.

Through captivating storytelling and captivating visuals, Marcella effortlessly captures the essence of our brand and conveys it to the world. Her ability to inspire and motivate others ensures that our fashion project flourishes as a collective effort, where every voice is valued and every idea is celebrated along with our vision.