Agenda Seoul Edition 2024

Explore an exciting lineup of fashion and culture talks, runway show, and exclusive masterclasses and exhibits.
From trendsetting runway displays to insightful panel discussions, our agenda promises an immersive experience that goes beyond the conventional fashion showcase.

Day 1

5th September

The details of the event

PREVIEW OF
13 italian fashion designers booths (III Floor)
Masterclass & Talk and sponsors exhibit (IV Floor)
Terrace (V Floor):

Gelato Eleganza: ITALIAN FASHION IS SERVED supported by Vividotta

Lucky spinning wheel: PLAY&WIN special awards supported by our sponsors

FEEL THE BEAUTY with Axisy

Strike a pose in the Italian backgrounds’ view and get a memory with Life360 photobooth.

Open Ceremony for buyers, institutions, press, showroom, influencer.

Day 2

6th September

The details of the day – Open to the public from 10:00 AM to 6:00 PM at High Street Italia

Info desk
13 italian fashion designers booths (III Floor)
Masterclass & Talk and sponsors exhibit (IV Floor)
Terrace (V Floor):

 

Gelato Eleganza: ITALIAN FASHION IS SERVED supported by Vividotta

Lucky spinning wheel: PLAY&WIN special awards supported by our sponsors

FEEL THE BEAUTY with Axisy

Strike a pose in the Italian backgrounds’ view

Masterclass & Talk – upon request 40 seats available. RESERVE YOUR SEAT on event@milanloveseoul.com

9:45 AM – 10:30 AM

 Tanya Rechkina 

Seoul fashion week: street style and designers – ENG 

10:45 AM – 11:15 AM ICE – Ferdinando Gueli

Designing Success in Korea: A Masterclass with ICE – Italian Trade Agency. Insights into our Global Impact – ITA 

2:30 PM – 3:15 PM Ctii Shop & TEMI

Mastering Glass Skin Makeup: A Fashion Week Guide by makeup artist TEMI of Ctii Cheongdam – KOR 

4:00 PM – 4:45 PM Gin Portofino

Crafting Style: The Fusion of Gin Portofino and Fashion in Beverage Design – ENG 

5:00 PM – 5:45 PM East Media

Digital Gateway to Korea: Strategic Insights for Italian Designers – ITA 

Day 3

7th September

The details of the day – Open to the public from 10:00 AM to 6:00 PM at High Street Italia

Info desk
13 italian fashion designers booths (III Floor)
Masterclass & Talk and sponsors exhibit (IV Floor)
Terrace (V Floor):

Gelato Eleganza: ITALIAN FASHION IS SERVED supported by Vividotta

Lucky spinning wheel: PLAY&WIN special awards supported by our sponsors

FEEL THE BEAUTY with Axisy

Strike a pose in the Italian backgrounds’ view

Masterclass & Talk – upon request 40 seats available. RESERVE YOUR SEAT on event@milanloveseoul.com

10:00 AM – 11:00 AM Istituto Marangoni

Unlocking fashion education and italian market insight with Istituto Marangoni – ENG/KOR

11:30 AM – 12:15 PM Fino a Cinque

Meet and greet with korean fashion designers: discover creativity and their local marketing
strategies – ENG

2:30 PM – 3:15 PM ComeUnity

Come Unite & Ignite a Global Green Movement Through the Power of Fashion, Culture, and Community! – ENG 

4:00 PM – 4:45 PM Senior Models

A Trend in Korea That Must Be Embraced to Create a More Inclusive Fashion Environment – ENG/KOR 

The details of the event

Fashion show – Entertainment & Party starting from 20.00 (by invitation only)