Privacy Policy

Pursuant to Regulation (EU) 2016/679 (“GDPR”) and applicable national legislation, this Privacy Policy describes how personal data of users who visit the website www.milanloveseoul.com (hereinafter, the “Site”) and use the services provided are processed.

This Privacy Policy applies exclusively to the Site and not to any third-party websites that may be accessed via links.

1. Data Controller

The Data Controller is:

BEYOND BORDERS SRL
Registered office: Viale Abruzzi, 37 – 20131 Milan (MI), Italy
Tax Code & VAT Number: 13829920969
Email: marketing@milanloveseoul.com

2. Types of Data Processed

a) Personal identification data

When users browse the Site or fill in forms (e.g., newsletter subscription), the following data may be collected:

  • first name and last name
  • email address
  • phone number
  • any other information voluntarily provided
  • IP address

b) Browsing data

The Site automatically collects technical data, including:

  • IP address
  • browser type and device information
  • internet service provider
  • date and time of access
  • pages visited

These data are used in aggregated and anonymous form for statistical analysis, service improvement, and security purposes, and may be used to determine liability in case of cybercrime.

3. Purpose of Processing

Personal data are processed for the following purposes:

  • responding to user inquiries
  • managing newsletter subscriptions
  • sending newsletters and marketing and promotional communications related to Milan Loves Seoul and its activities
  • sending commercial and marketing communications related to partner brands, projects, and collaborations of Milan Loves Seoul
  • statistical analysis in anonymous form
  • ensuring website security and proper functioning
  • compliance with legal obligations

4. Legal Basis for Processing

The processing of personal data is based on:

  • User consent (newsletter subscription and marketing communications, including partner-related communications)
  • Pre-contractual measures (responding to requests)
  • Legal obligations
  • Legitimate interest of the Data Controller (website security and service improvement)

Consent is freely given and may be withdrawn at any time without affecting the lawfulness of processing prior to withdrawal.

5. Processing Methods

Data are processed using electronic and IT tools, in compliance with GDPR principles of:

  • lawfulness
  • fairness
  • transparency
  • purpose limitation
  • data minimization

Appropriate technical and organizational security measures are implemented to prevent unauthorized access, loss, or misuse of data.

6. Data Retention

Personal data are retained:

  • for contact requests: only as long as necessary to respond
  • for marketing and newsletters: until consent is withdrawn (unsubscribe)
  • for legal obligations: for the period required by applicable law

7. Third-Party Services

Mailchimp

The Site uses Mailchimp for newsletter management.
Data may be transferred outside the European Union in compliance with GDPR safeguards.

More information: https://mailchimp.com/legal/privacy/

WordPress

The Site is built on the WordPress platform.

More information on cookies: https://automattic.com/privacy/

8. Data Disclosure

Personal data may be shared with:

  • technical service providers (hosting, IT, email marketing services)
  • partners involved in Milan Loves Seoul projects, events, and collaborations (for marketing communications where consent is provided)
  • competent authorities, where required by law

Data are not publicly disclosed.

9. Data Subject Rights

Users may exercise, at any time, the rights provided under Articles 15–22 of the GDPR, including:

  • access to personal data
  • rectification
  • erasure (“right to be forgotten”)
  • restriction of processing
  • objection to processing
  • data portability
  • withdrawal of consent

Requests may be sent to: marketing@milanloveseoul.com

Users also have the right to lodge a complaint with the competent Data Protection Authority.

10. Cookie Policy

The Site uses technical cookies and, subject to consent, profiling cookies to improve user experience and analyze traffic.

Users can manage or disable cookies through browser settings.

11. Changes to this Privacy Policy

This Privacy Policy may be updated at any time. Users are encouraged to review it periodically.

Cookie Policy

Cookies are small text files that are stored on your device when you browse certain websites using your favorite browser and are stored in your browser’s file directory. They are used by server-side web applications to store and retrieve client-side information.

The use of cookies and similar technologies by the Site takes place in compliance with national and European legislation.

The Site is hosted by the platform owned by WordPress, for further information on the cookies used by this platform and to disable them, please refer to the following link: https://automattic.com/privacy/.